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1952 Mercury Custom Series
Sport Sedan
Standard Specifications
  Show Summary  
Original Base Price $2,000.00
No. Produced 25,812
Body Maker Mercury
No. Doors 2
Passengers
Model Number 70B
Weight 3,550lbs
Wheelbase 118 inches
Length 206 13/16 inches
Width 73.5 inches
Height 62.5 inches
Front Tread 58 inches
Rear Tread 56 inches
Type V8, L-head
Displacement 255.4 cu. in.
Cylinders 8
Bore & Stroke 3 3/16 & 4 inches
Compression Ratio-Std 7.2 to 1
Compression Ratio-Opt Not applicable
Brake Horsepower 125@3700
Rated Horsepower 32.5
Torque 211@2050
Main Bearings 3
Valve Lifters Mechanical
Block Material
Engine Numbers Starting 52DL1000M
Engine No. Location On right front door hinge post below upper hinge opening.
Lubrication Pressure to all bearings excluding wrist pin
Type Dual downdraft
Make Holley
Type Helical
Drive Rear wheel drive
No. Of Gears 3
Gear Ratios
1st 2.78 to 1
2nd 1.61 to 1
3rd 1 to 1
4th Not applicable
5th Not applicable
Reverse 3.64 to 1
Single plate dry disc
Clutch Size 10 inches
Semifloating
Hypoid
Differential Ratio 3.73 to 1
Front Independent, short and long arm
Rear Longitudinal leaf spring
Worm & roller
Service 4 wheel hydraulic drum
Front Size 11 inches
Rear Size 11 inches
Emergency Rear service brakes
Size 11 inches
Exhaust System
Ignition System Distributor and coil
Battery 6 volt storage battery
Cooling System Centrifugal water pump
Radiator Fin and tube
Fuel Type
Mileage
Wheel Type
Wheel Mfr
Wheel Size
Tire Type
Tire Size 7.1 x 15
Spare Location Trunk
Fuel 19 Gallons
Oil 4 Quarts
Transmission 3 Pints
Cooling System 21.5 Quarts
Rear Differential 3.5 Pints
Front Differential Not applicable
Transfer Case Not applicable
Not Rated
VIN/Serial no. See Additional Information
VIN Description
VIN Location On the right hand door hinge post.
General VIN Decoder

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Additional Information
Serial Nos.: 52LP10001M to 52WA19422M, 52ME10001M to 52ME65500M, 52LA10001M to 52LA38763M, 52SL10001M to 52SL86300M

1952 Mercury Sales ManualDetroit Public Library (Nat'l Auto. Hist. Collctn)
5201 Woodward
Detroit MI 48202
(313) 833-1456
www.detroit.lib.mi.us/nahc/index.htm
Serial No. Book for US Cars 1900-1975 G. BrighamHorseless Carriage Foundation
8186 Center St. Suite F P.O. Box 4119
La Mesa CA 91944-4119
(619) 464-0301
www.hcfi.org
Motor Age January 1952Horseless Carriage Foundation
Motor Age November 1951Horseless Carriage Foundation
Motor Age June 1952Detroit Public Library (Nat'l Auto. Hist. Collctn)
Paint Type Lacquer or Enamel
Colors Newport Gray
Coventry Green Gray
Vassar Yellow
Admiral Blue
Pebble Tan
Lakewood Green
Fanfare Maaroon
Lucerne Blue
Academy Blue
All colors may not be available in all models.
Two Tone Colors Available
Standard/Optional Equipment
Merc-O-Matic automatic transmissionOpt
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