Specifications, Part & Services, Museums & Clubs for Antique, Classic, Vintage and Muscle Cars

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1954 Mercury Customline Series
Sedan
Standard Specifications
  Show Summary  
Original Base Price $2,057.00
No. Produced 32,687
Body Maker Mercury
No. Doors 4
Passengers
Model Number 73B
Weight 3,450lbs
Wheelbase 118 inches
Length 203.7 inches
Width 74.4 inches
Height 64.1 inches
Front Tread 58 inches
Rear Tread 56 inches
Type V8, Valve-in-head
Displacement 256 cu. in.
Cylinders 8
Bore & Stroke 3.625 & 3.1 inches
Compression Ratio-Std 7.5 to 1
Compression Ratio-Opt Not applicable
Brake Horsepower 161@4400
Rated Horsepower 42.05
Torque 238@2500
Main Bearings 5
Valve Lifters Mechanical
Block Material
Engine Numbers Starting 54ME10001M
Engine No. Location On right front door hinge post below upper hinge opening.
Lubrication Pressure to all bearings excluding wrist pin
Type Downdraft 4-barrel
Make Holley
Type Helical
Drive Rear wheel drive
No. Of Gears 3
Gear Ratios
1st 2.63 to 1
2nd 1.63
3rd 1 to 1
4th Not applicable
5th Not applicable
Reverse 3.25
Single plate dry disc
Clutch Size 10.3 inches
Semifloating
Hypoid
Differential Ratio 3.91 to 1
Front Independent coil springs
Rear Longitudinal leaf spring
Worm & roller
Service 4 wheel hydraulic drum
Front Size 11 inches
Rear Size 11 inches
Emergency Rear service brakes
Size 11 inches
Exhaust System
Ignition System Distributor and coil
Battery 6 volt storage battery
Cooling System Centrifugal pump with thermostat
Radiator Fin and tube
Fuel Type Regular
Mileage
Wheel Type
Wheel Mfr
Wheel Size
Tire Type
Tire Size 7.1 x 15
Spare Location Trunk
Fuel 19 Gallons
Oil 5 Quarts
Transmission 3 Pints
Cooling System 19 Quarts
Rear Differential 3.5 Pints
Front Differential Not applicable
Transfer Case Not applicable
Not Rated
VIN/Serial no. 54WA-100001M to 54WA-75348M
VIN Description
VIN Location On the left front door hinge post.
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Additional Information

1954 Mercury Sales ManualDetroit Public Library (Nat'l Auto. Hist. Collctn)
5201 Woodward
Detroit MI 48202
(313) 833-1456
www.detroit.lib.mi.us/nahc/index.htm
Serial No. Book for US Cars 1900-1975 G. BrighamHorseless Carriage Foundation
8186 Center St. Suite F P.O. Box 4119
La Mesa CA 91944-4119
(619) 464-0301
www.hcfi.org
Motor Age January 1954Horseless Carriage Foundation
Motor Age July 1954Detroit Public Library (Nat'l Auto. Hist. Collctn)
Paint Type Enamel
Colors Yosemite Yellow
Brentwood Brown Metallic
Bittersweet
Siren Red
Mohawk Maroon Metallic
Bloomfield Green Metallic
Parklane Green
Glenoaks Green Metallic
Lakeland Blue
Arctic White
Atlantic Blue Metallic
Granby Gray
Country Club Tan
All colors may not be available in all models.
Two Tone Colors Available
Standard/Optional Equipment
Mercomatic automatic transmissionOpt
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